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Style guide
Visual identity
The Addams Family musical is an original story around the iconic characters of America’s most ghoulish likable characters. We took colors from The Addams Family brand—primarily using purple and black. The dark colors represents where they are—spooky and quirky.
Colors
Typography
Project Brief
Banner design for college musical
The Addams Family 17″ x 11″ poster serves as a campus-wide announcement to guests to the York College 2018 Spring Musical. The poster was displayed on York College campus for several weeks before the event. This project includes a four-piece promotional design.
The poster features the description of the YCP logo, contact and ticketing information, and location and showtime. The moon, trees, and family portraits play a very significant part in the show.
Goal
The object was to announce the showing and before the event. The goal was to attract York College students, parents, and locals.
The Addams Family project includes four pieces of promotional designs. Check them out!
