Get a closer look
The postcard features the description of the YCP logo, return service, contact information on the location, time, date, and ticketing information. The moon, trees, and family portraits play a very significant part in the show.
Style guide
Visual identity
The Addams Family musical is an original story around the iconic characters of America’s most ghoulish likable characters. We took colors from The Addams Family brand—primarily using purple and black. The dark colors represents where they are—spooky and quirky.
Colors
Typography
Project Brief
Postcard design for college musical
The Addams Family postcard serves as a mail-out to guests to the York College 2018 Spring Musical. It includes a four-piece promotional design that was distributed at the showing and before the event.
Goal
The object was to announce the showing and before the event. The goal was to attract York College students, parents, and locals.
The Addams Family project includes four pieces of promotional designs. Check them out!
