Look + feel
The layout
DVCheck’s site features wide format layouts to showcase their services, grid structures to informational pages, large interactive graphics to engage users, and bold icons to build trust through reviews and ratings.
Style guide
Visual identity
The DVCheck brand is minimal and bold. The art direction needed to fit accordingly and to translate those core values in the style guide. We matched colors to the logo—primarily using blues with green accents and neutral backgrounds. We selected heavy, bold san serif fonts that would depict simplicity and transparency.
Colors
Typography
Content organization
IA + Wireframes
Information architecture (IA) reports are detailed, unique, and insightful. The results of the IA becomes the guideline for migrating data from existing sites. The IA also becomes the blueprint for successful application of technical SEO directives. The site navigation diagram includes all pages and touch points for the user to accomplish a task on the site.
Wireframes are designed with Figma upon the current site and notes provided during initial discussions and IA reports.
Project Brief
Website design for appraisals
DVCheck is a nationwide provider of diminished value appraisal reports for cars that helps document and recover vehicle value after an accident. They’re committed to helping clients recover the full amount of their vehicle’s lost value.
Goal
Project goals are to combine two websites, ensuring the resulting site has the best opportunity to rank. To accomplish this, we provided research, information architecture, and website design and development. The main goal of the website is to get the user to complete the Free Estimate form.
