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Samantha Hay

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Pro Matchups Sports Bot Challenge

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Project Brief

Interactive “Beat the Bot” Challenge

Our team was asked with boosting user participation for ProMatchups’ free prediction challenge, I developed a dynamic social media campaign encompassing a range of visually compelling graphics. These designs highlight the interactive “Beat the SportsDesk Bot” challenge and encourages users to vote for their favorite teams. The full campaign features a consistent branding aesthetic across multiple platforms to maximize engagement and brand recognition.

  • Team

    BizBudding Inc.

  • Role

    Design, art direction

  • Tools

    Adobe Illustrator

  • Date

    October 2024

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