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Samantha Hay

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Pioneering Today Logo

Look + Feel

The Layout

This logo features a mason jar filled with tomatoes and leafy greens, with a trowel and a pitchfork crossed behind them, symbolizing gardening and farming. The jar appears in the foreground, and behind it are silhouettes of a cow and chickens, indicating a connection to homesteading or farming life. The logo suggests a focus on agriculture, self-sufficiency, and possibly learning or educational content related to these topics. The design is hand-drawn, reflecting traditional, hands-on approaches to food production and sustainability.

Style guide

Visual identity

Colors

Typography

Bold 600

Project Brief

Logo for an Online Homesteading Course

The Pioneering Today Academy logo represents the art of learning how to grow, preserve, and cook your own food, just like homesteaders and previous generations did, all without the need to quit your job or live off-grid.

  • Team

    BizBudding

  • Role

    Design, art direction

  • Tools

    Adobe Illustrator

  • Date

    September 2024


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