Look + feel
The layout
The new designs include removing the course and membership sections while introducing a dedicated area for all-time trending articles, showcasing the most popular content. Additionally, we will implement Mai Views to track post views on the backend and display the number of views on the front end, providing valuable social proof.
Figma Style Guide
Wireframes
I created Figma mockups of the homepage layout that presents the website as a sophisticated scientific journal brand involving a process that harmonizes the colors and fonts throughout the website, resulting in a more refined and scientific appearance. This approach elevates the brand and aligns it with their overall goals.
Style guide
Visual identity
Colors
Typography
Project Brief
A Sophisticated Scientific Journal Approach for Improved Engagement
Goal
The primary goal for this website rebrand will focus on promoting eBooks and offering them as part of a membership. The courses will remain, ensuring valuable educational resources are still accessible. To enhance content discovery, Mai Trending and Mai Views will be integrated, along with reading time estimates on posts for better user experience. New curated sections will feature trending recipes and podcasts, providing high-quality recommendations. Interactive elements like quizzes will be added to engage users. The overall design will adopt a scientific journal aesthetic, reinforcing credibility and readability. Additionally, ad spots will be incorporated into layouts, clearly labeled as “Sponsored” content to maintain transparency while optimizing monetization opportunities.
