Look + feel
The layout
The playbill features the description of the musical, cast and crew members, orchestra, YCP logo, contact information, and location and showtime. The moon, trees, and family portraits play a very significant part in the show.
Style guide
Visual identity
The Addams Family musical is an original story around the iconic characters of America’s most ghoulish likable characters. We took colors from The Addams Family brand—primarily using purple and black. The dark colors represents where they are—spooky and quirky.
Colors
Typography
Project Brief
Playbill design for college musical
The Addams Family playbill serves as a program for guests at the York College 2018 Spring Musical. The playbill was distributed to hundreds of guests at the event. This project includes a four-piece promotional design.
Goal
The object was to distribute information about the showing within the theater.
The Addams Family project includes four pieces of promotional designs. Check them out!
